Yes, blogs are immensely beneficial for SEO (Search Engine Optimisation). They accomplish many things for your website by addressing key metrics. Imagine if Google had an invisible scorecard or criteria, and you had no idea what was on this criteria. The only way to really figure it out is by trial and error, and over time, you develop a knack for understanding that blogs move the needle when it comes to SEO. Search engines like Google really favor blog content. By consistently publishing high-quality, relevant, and engaging blog posts, websites can improve their search engine rankings, attract more organic traffic, and increase visibility online.

Let's dig deeper into why we at Blurry Marketing think blogs are exceptional for SEO for a few reasons:

• EAT (Expertise, Authority, and Trust): A key component of the SEO algorithm consists of EAT as a signal. By creating high-quality articles/blogs, you're developing page authority, credibility in your field, and credibility for your domain. Depending on how well you optimize your internal links within that article, you're spreading great link equity throughout your website, which further helps your SEO.
• As these blogs develop page authority either from time, the quality of the article, and other factors, it generates page authority that's essentially like a stored battery, which can then be used to link out to your more important pages, supercharging them.

‍

‍

To further dig deeper on the topic of whether blogs are good for SEO:

As we touched upon above, blogs also provide opportunities for internal linking, helping to spread link equity across the website and improve crawlability, which you may have already seen throughout this article. Moreover, well-optimised blogs can target specific keywords and phrases, enhancing the chances of ranking for those terms in search engine results pages (SERPs). Overall, integrating a blog into your SEO strategy can significantly boost your website's online presence and drive valuable traffic to your site.

If you're after a good strong SEO content writer, reach out to one of our SEO experts who can help you create long form SEO article pieces.