To explain how Google ads work we need to first gain a basic understanding of the mechanism behind it:

‍How Google ads charges you

With Google ads the mechanism of payment is Pay per click as the name implies you are charged only when a user clicks on your ads. If users see the ad but don't click, the advertiser doesn't pay anything for those impressions.

‍How does Google ads display ads

From the Google ads platform advertisers (businesses or individuals) create campaigns. There are different types of campaigns that focus on different goals.

From here advertisers can choose:

• Target audience
• Keywords
• Budget

By then creating the campaign the advertiser is required to create an ad.

From here the platform reviews the ads, and if the ads complies with Google ad requirements which include:

• Ad policies
• Landing page
• Transparency
• Copyright and trademark
• Destination URL
• Family-safe content
• Prohibited Products and Services
• Relevance
• Ad Formats

Within 24 hours if the ads comply with the requirements they will become live and visible on the Google network.

The mechanism that affects the ads placement

Like Organic search and the mechanism behind the algorithms, Google ads share a similar fate. The key criteria is relevancy and quality. For Google ads the following mix of metrics is what helps determine placement on the sponsored section on search.

• Quality Score: Google also considers the quality of the ad and the landing page it leads too. Ad relevance, expected click-through rate, and landing page experience contribute to the Quality Score. A higher Quality Score can lead to better ad positions at lower costs.
• Auction Process: When a user performs a Google search with the chosen keywords, an auction takes place to determine which ads will appear. The auction considers various factors, including bid amount, ad relevance, and expected click-through rate.
• Chosen Keyword: Depending on the bidding keyword, different keyword and intent place in different spots on Google not all keywords show up on the first top section.

‍Need help?

Are you looking to increase your website traffic and sales? If so, you need to be using Google Ads. Google Ads is the most effective way to reach your target audience online, and our Google Ads management service can help you get the most out of your campaigns. We'll work with you to create a custom campaign that targets your ideal customers and drives results. We'll also monitor your campaigns and make adjustments as needed to ensure you're getting the best possible return on your investment. Contact us today to learn more about our Google Ads management service and how we can help you grow your business.