Local SEO works by showing search listings that are relevant for a particular area. For example:

Person A searches for "pizzas near me." Depending on the user's current location, it will usually display pizza restaurants and takeaway places within that person's surrounding area.

Person B searches for "digital marketing agency in Castle Hill." Since he specifically asked for a location, depending on the domain (NAP) signals of a domain, which factors in a business name, address, and phone number, keywords will show digital marketing agencies that are located in Castle Hill.

You might be wondering, though, how does this work? The main two areas are:

NAP (Name, Address, and Phone Number): NAP stands for the name, address, and phone number of a domain/business/entity. In SEO, NAP is critical in determining local SEO consistency. This includes consistencies across all other online platforms such as social media profiles, local directories, and review sites. Having NAP meta details for these listings is critical. Here are example of NAP in action:

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Keywords: Last but not least is literally the fabric of SEO: “keywords.” Using the right local keywords is essential. If you are not using local area keywords, how will search engines determine if your page/domain is fit for a local area search? Use tools like Semrush to help figure out how people are searching for a particular product or service combined with local keywords such as:

• Digital marketing agency Sydney (880 searches a month)
• Digital marketing agency Bondi Junction (20 searches a month)

If you are after an SEO local guru, look no further. Reach out today.