When it comes to Google ads the amount of keyword you need is really dependent on two things:

1. How much budget do you have?
2. What is the demand in the market and how many keywords are available to bid?

Your budget plays a crucial role in determining the number of keywords you can bid on. Each keyword holds a distinct search intent, making them vary in importance. To manage your ad spend effectively, start by identifying your budget. Use tools like Google Keyword Planner to estimate the cost per click for your desired keywords. Work backwards from there to determine the number of keywords you can bid on within your budget constraints.

Lastly, consider the demand within the marketplace. For instance, if you aim to generate opportunities in the legal technology sector, which generally has a lower volume of available keywords due to its market size, your options for bidding on keywords are inherently limited. In contrast, in a larger industry such as CRM software, there is a vast array of keyword variations available for bidding.

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