Google ads per month is really dependent on a variety of things some things to first consider is by asking yourself questions like:

• How much are you willing to spend?
• How many sales or leads are you expecting to generate?
• What is the niche you're in as not all niches cost the same in Google ads
• What are your business goals?
• What your target demographic as not all demographic are equal

Once you’ve determined some of these questions you can then go about doing some research on average cost per click and utilize average metrics from a simple google search to determine conversions in your particular niche. You can then reserve engineer the desired lead goal or expected sales and how much you’ll need to spend to achieve this.

Your best friend in this research will be Google keyword planner. It's free and it’s available in Google ads and secondly good old Google search.

From here you'll roughly determine how much you’ll need to be spending on Google Ads.

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