Adding keywords into your Google ads campaign is simple:

Assuming you've already set up a campaign, the next step is to select the specific campaign where you want to add keywords. Once you've chosen the campaign, you'll find a tab labeled "Ad Groups" on the left panel. The purpose of an ad group is to group related keywords together. At Blurry Marketing, we offer different approaches to organizing ad groups. Here's our interpretation of ad groups:

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Ad groups

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The concept behind ad groups is to cluster keywords that are closely related in meaning. The rationale behind this approach is that when you serve ads for a group of keywords, you have limited control over which specific ad will be displayed for each keyword. Therefore, to ensure relevancy and optimize your campaign's performance, it's essential to place keywords with similar meanings within the same ad group. This way, the displayed ad will align better with the keyword, resulting in improved campaign performance overall.

Scenario 1

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Scenario 2

Lastly, when adding keywords to your campaign there are 3 things to consider:

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• Exact match depicted by [] square brackets where the keyword goes between
• Phrase match depicted by “” quotation marks where the keyword goes between
• Broad match depicted by just the word without the need for square brackets or quotation marks.

Here’s an example from Google showing how each displays results:

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Need help?

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