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March 4, 2024

How to Optimise Your website for SEO

Blog Author IMage
Louis O'Neill

Co Founder & Head of Content

When it comes to SEO there's alot of complexities and confusion surrounding SEO, there's an abundance of articles and mis information and it can be overwhelming and impractical to implement for example you might have seen "technical SEO" floating around and for some of youse that don't have the technical background to action these items it's just not practical. However here at Blurry i've compiled key on-page SEO items that you can implement straight away without any technical background to get you started.

As long as you know you way generally around the internet which we know you do, since you've made it far. Here are some quick wins you can action right away to help you on your SEO journey:

Invest in an SEO Tool

The key to optimising for SEO is finding an SEO tool, such as Semrush, that helps you identify keywords. At the core, the fundamental of SEO is keyword/search queries – that’s the whole point of a search engine, matching search queries with ideal websites & pages. You need to understand how people are searching for things. How you search compared to the majority can be extremely different. With an SEO tool like Semrush, you’ll be able to identify keywords and their monthly search volume per geographic location.

Performing Keyword Research

Secondly, performing keyword research is essential. Once you have an SEO tool locked down, you’ll need to conduct keyword research to identify the relevant keywords for you, whether you're a blogger, business, or company, to then use on your website.

Keyword Clustering

After you’ve performed your keyword research, it's like solving a puzzle – you need to piece together the right mix of keywords that are most appropriate for the pages on your website. To help you visualize what we mean, here’s an example for a commercial builder website.

Homepage Blog on cost of commercial build
Commercial builder service (90) What is the cost of a commercial build (210)
Expert builders (240) Commercial fitouts (820)
Commercial builders (120) Commercial cost breakdown (20)
Commercial Australian builders (110) What's involved in a commercial build (70)

Enriching Your Pages with Keywords

Once you've mapped out which keywords will be dedicated to each page, you can use these keywords to enrich your pages. This means incorporating the keywords in:

  • Headings (H1, H2, H3, H4)
  • Body of content
  • Page title
  • Meta Description
  • URL
  • Image Alt Text
  • Description of images

Improving the Speed of Your Pages to Load

Thirdly, a quick and easy win that you can achieve without technical knowledge is compressing images using a variety of free online compression tools for JPEG, PNG, or SVG formats. Alternatively, consider readjusting your file types from PNG to JPEG or even reducing the number of images, keeping only the necessary ones. Another quick win includes reducing the number of plugins on your site. If there's a dormant plugin you're not using, then uninstall it.

Implementing Internal Linking

Last but not least, with your keyword research, once you've established and clustered keywords for dedicated pages, you can use those keywords and hyperlink them between each other where relevant. For example: (provide an example of internal linking here).

Overall, the revised version includes proper punctuation, separates the main points into distinct sections, and clarifies the content for better readability.

sample.com/blog/car-tire sample.com/blog/car-breaks
Car breaks can affect your car tires Car tires wear can be reduced by good car breaks.

Need Help?

Ready to boost your website's visibility and attract more organic traffic? Look no further! Get in touch with our Affordable SEO Agency today and let us help you optimize your website for better search engine rankings. Don't miss out on potential customers - take the first step towards success with our expert SEO services!

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