The answer is no, Google ads are not free. It’s a paid advertising platform and advertisers are charged based on:

• Pay-per-click model (PPC)
• Pay-per-impression (CPM)

Meaning the payment mechanism behind google ads is either when a user clicks on their ads on Google or when their ads are shown a certain number of times.

And the pricing for PPC & CPM really varies for instance:

• Region
• Industry/niche
• Keyword intent
• Competitor landscape
• Ad types (display ads, Youtube ads or keyword based)
• Bidding strategy

Amongst other things that will influence the cost of advertising with Google ads.

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