An impression in Google Ads is the number of times your ad is displayed on a user's screen. It measures visibility rather than interactions. It only takes your ad appearing on the screen to count as an impression; this applies to both Google Search and the Google Display Network. You know those annoying ads you see when you're browsing your favorite articles, and there are ads either on the left, top, right, or bottom? That's most likely a Google Display ad.

Impressions help provide insight into the reach and exposure your ads are receiving. It's important, for instance, if your goal isn't necessarily an action of some sort but rather exposure for branding purposes, getting people to see your ads as many times as possible.

Monitoring impressions gives us insights into a variety of things, the main ones being:

• Impressions help us gauge the demand for a service or product. If impressions are high, then we know we might be onto something. If they are low, we can assume that the total addressable market is quite small.
• Impressions combined with CTR help give us insights into how good the ad itself is at compelling people to perform an action. It provides good early indicators that might tell us if our ad is compelling or strong enough.

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Ready to take your Google Ads to the next level? Let Blurry Marketing optimise your campaigns for better results. Contact us today to get started!

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