Search Engine Optimisation (SEO) is your bread and butter when it comes to building out your organic marketing strategy and growing traffic to your website. Two crucial components of SEO are on-page SEO and off-page SEO.  A successful SEO strategy requires both of these approaches to be implemented in order to achieve maximum results. 

Let’s start with on-page SEO.

What is on-page SEO? 

As the same suggests, on-page SEO refers to the strategies that you can implement directly onto your website in order to boost your search engine ranking and increase your organic traffic. On-page SEO can be boiled down to several strategies:

• Keyword optimisation
• Consistent, high-quality content
• Meta tags
• URL structure
• Heading tags
• Internal and external linking
• Page load speed
• Optimising your website for mobile

Neglecting any of these on-page elements to your SEO could hinder your organic growth, and so it’s important to ensure that you’ve ticked each item off the list and continue to refine them regularly. Now, let’s look at off-page SEO.

What is off-page SEO?

As the name suggests, off-page SEO refers to practices and strategies that occur outside of your website in order to boost your online visibility and your ranking on search engines. Here are some of the key elements of off-page SEO:

• Link building
• Social media
• Influencer marketing
• Online reputation management
• Local SEO
• Content marketing

Through blending a combination of on-page and off-page SEO you can ensure that you are hitting every angle when it comes to your organic growth strategy, and give yourself the best chance of success. A well-rounded SEO strategy will help you to enhance your credibility and domain authority, so that customers find you when their search intent is relevant to your niche. 

Of course, implementing these strategies can take time, and if you don’t have expertise, you may have to hire an SEO manager to ensure that you’re adopting the appropriate strategies. Aim to find an approach that works within your budget while allowing you to consistently work towards your SEO goals. 

If you don’t have the budget to hire an SEO manager, you can check out our guide to SEO here. Alternatively, if you’re looking to spend money on your SEO strategy, you can gain an idea of the costs of SEO for a small business here.