Local SEO is a form of Search Engine Optimisation (SEO) that focuses upon increasing your visibility to customers that are located in your area. But why exactly is this important? 

For starters, let’s explain what local SEO is precisely.

Local SEO involves strategies like securing local backlinks, creating a Google My Business profile and securing reviews, listing your business on local directories, utilising keywords that are relevant to your area and so on.

By implementing these strategies, your business will begin to rank for terms such as “Optometrist near me” and “Fairlight optometrist” 

Incorporating local SEO into your overall SEO strategy is particularly crucial if you own a brick and mortar business, or any business that depends on foot traffic. For example, if you offer real estate services, or you own a restaurant or any kind of trade, boosting your local SEO will help to push up your ranking on google for local searches and help you to capture a larger audience in your area.

Furthermore, even if you’re a national or international business, studies show that 46% of all searches have local intent, meaning that neglecting local SEO could negatively impact the online visibility of your business. As the saying goes, the customer is always right, and if you don’t cater to their search intent, you’re leaving customers and money on the table.

However, it is always important to remember that all forms of SEO are a long-term strategy and require ongoing implementation and maintenance – local SEO is no exception. This means that you will require an ongoing budget for SEO, and you’ll also need capacity to cater to the additional traffic that local SEO may generate. 

If you’re looking for ways to optimise the local presence of your business, we’ve provided a guide here. 

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